Six ways to do less and get more from your marketing in 2026
Because you don’t have to burn out, to grow
By Amanda Laird
Growth Marketing Strategist, Slow & Steady Studio
Sometimes, marketing can feel like running on a hamster wheel you can’t get off.
Another post to publish.
Another platform you “should” be on.
Another idea half-baked because something else feels more urgent.
Most small business owners have been taught that this is just what business is: do more, be everywhere, all at once.
But if you’re a solo business owner who leads with creativity, care and values integrity, that pace isn’t just exhausting — it’s often unnecessary.
In fact, the businesses I see grow most sustainably aren’t doing more marketing.
They’re doing less — on purpose.
Because you’re already doing a lot. And if you’re honest, some of it isn’t actually moving the needle.
So instead of piling on new tactics in 2026, here are six ways to do less and get more from the foundation you’ve already built:
Get the guide:
This isn’t about doing more.
It’s about doing what matters and feeling steady inside it.
A little about me…
(and how I do this work differently)
Hey, I’m Amanda Laird. Growth Marketing Strategist at Slow & Steady Studio. I’ve been doing this work for over 20 years and now I’m dedicated to supporting solo, creative small business owners doing their own thing.
I’ll help you stay in your business just as much as we’re promoting your business. Because what’s the point of success if you burn out getting there?
