Do less & get more from your marketing
Helping creative small businesses find the leaks and plug them, so your marketing actually leads somewhere*
*To sales. Somewhere is sales, babe.
You opened up something in me that I couldn't do by myself. Definitely the best investment I've made in my business.
Emily Griswold, Founder of 11:11 Wellness
Hi! I’m Amanda Laird
I am a certified growth marketing strategist, founder of Slow & Steady, podcaster, writer and author with 20 years of industry experience.
(And a lifetime writing — and being funny! — on the internet)
My mission is simplifying marketing for solo, creative small business owners so they can make more sales.
MEET AMANDA
Articles & Resources
Chicken soup for the marketing soul
A workshop three and a half years in the making. Because like a good chicken soup simmering away on the stove all afternoon, building a business takes time.
When attention moves offline
How to market your small business when your audience is going offline.
2026 Creative Small Business Marketing Trends
Chatting about 2026 marketing trends on Off the Grid and why trust underpins them all — from online businesses going analog to done-for-you services making a comeback!
2025 Black Friday Email Marketing Round-Up
A look at how creative small businesses did Black Friday in 2025!
Welcome to a Slow & Steady approach to marketing, where…
✹ Strategy supports your nervous system — and still gets things done
✹ You build a healthy relationship with your business that’s built to last
✹ Systems are simple, repeatable, and don’t rely on sheer willpower
✹ Every decision reflects your values and leads towards your goals