Stop guessing, starting growing
Get out of overthinking and start taking action in the Slow & Steady Decelerator :
Ten weeks of flexible structure and support for solo, creative small business owners to build your growth marketing strategy — and trust in yourself.
✴️ Next cohort opens Spring 2026
“After the Decelerator I know exactly where I’m going. I’m not overthinking things and I’m moving forward.”
Heini Tallent, health and running coach, Elements Running Education
You’re working hard.
You’ve tried everything: the content plans, the batching days, the strategy calls, the freebies, the formulas.
But marketing your business still feels like a mystery.
✨ The wins feel random
✨ You can’t stay consistent no matter how hard you try
✨ And on your worst days, you wonder if you’re the problem
Spoiler: you’re not.
Most of us have been taught to market by doing more:
More posts. More platforms. More tactics. More offers.
But when you’re a solo business owner who leads with creativity and care, more isn’t sustainable — or sometimes, even necessary.
What you need is:
Repeatable systems designed for your goals and business
Flexible structure to focus on what actually matters most
Personalized support to stay in your business when it feels hard
No need to burn it all down… or make another new freebie. No more second guessing if you’re doing the right thing.
Sometimes, what you need to speed up, is actually to slow down.
✨To give you the space to see how every action you take is leading you towards your goals and know exactly what to focus on next; and to build the clarity and confidence to stay the course and show up consistently.
Ten-week small group support for creative small business owners who want to grow their business without burning out or compromising on their values.
This isn’t about following someone else’s formula.
It’s about:
✨ Understanding what really moves the needle when it comes to marketing and sales
✨ Building momentum with live support + flexible structure
✨ Shifting your relationship to marketing your business
✨ Creating a 90-day growth plan you will actually follow
Sound like what you need in your business right now?
Join the
The Slow & Steady Decelerator
“You opened up something in me that I couldn't do by myself… Definitely the best investment I've made in my business.”
Emily Griswold, Founder of 11:11 Wellness
Meet Your Guide: Amanda Laird
A little about me… and how I do this work differently
There are a lot of people teaching marketing on the Internet, but not every one is just as invested in your business as you are. I view our collaboration as a true business partnership and I am here cheering you on every step of the way - even when we’re working together in a group.
I’ve been doing this work for over 20 years. Corporate, agency, non-profit, solo…
I’ve written the campaigns, built the strategies, navigated the burnout and helped others do the same. I know what works. More importantly, I know what doesn’t.
Now I take all of that experience and combine it with a feminist business lens, rooted in systems thinking. In my work I draw on Parts Work and holistic frameworks because it’s never just marketing.
I’ll help you stay IN your business just as much as we’re promoting it. Because what’s the point of success if you burn out getting there?
✨ Decelerator Results
-
![]()
"I'm now seeing new one-on-one clients, introductory calls with new people and previous clients returning."
Before the Decelerator, I was stuck in. a cycle of overthinking and lacked confidence in my planning — especially when it came to annual or quarterly goals.
The biggest breakthrough was revisiting and rewriting my initial plan and realizing I had permission to do things my way, specifically that I don’t need to rely on social media.
Now I feel like I know exactly where I’m going. I’m no longer overthinking and have clear steps for moving forward. My business is gathering steam and momentum, which has. brought a renewed sense of clarity and joy for what I do.
Heini Tallent, health and run coach, Elements Running Education
What’s included when you join the Decelerator:
Support, flexible structure and systems to take the right next steps — without overthinking it
Live support so that you’re never left spinning
Hot seat-style office hours where each participants get focused time and feedback
Asynchronous feedback and reviews
24/7 Slack community
Workshops so that you actually get stuff done!
Audit & Planning
Customer Insights & Market Research
How to be Salesy: Mindset & Messaging
Marketing With Purpose Curriculum to deepen your knowledge so you can show up with confidence
Pre-recorded on-demand bite-sized modules
Learn the Just Enough Marketing Framework
Immediate access upon sign-up so you can dive in and start learning right away!
Bonus Materials
Tools and templates
End of program celebration and show & tell
Other surprises and delights along the way 💌
Program Details
Dates: Spring 2026
✨ Live Office Hour Calls:
Wednesdays @ 1PM ET / 12PM CT/10AM PT
✨ Workshops: Thursdays @ 1PM ET / 12PM CT/10AM PT
(live session dates subject to change)
What’s included:
Ten weeks of live support, strategy + structure led by certified growth marketing strategist Amanda Laird
Live hot seat office hours
Hands-on Workshops (3 total)
Reflection & Celebration Session
All call recordings and workshop replays
Weekly asynchronous reviews and feedback on your work via Slack
Immediate access to Marketing With Purpose training curriculum
24/7 Slack community for feedback and support
Tools and templates to help you stay focused without burning out
By the end of our time together, you’ll have:
A custom 90-day growth marketing plan that fits your business
Polished salespage or outreach plan (depending on your business model!)
A clear, calmer relationship to marketing and strategy
Real momentum – not just ideas, but action
More trust in yourself and in your business
Program Investment
Winter 2026 Cohort:
$997 or 6 x $166.16
USD or CAD + applicable tax
Pay in full or 6 no-interest monthly payments
Your registration includes:
10 weeks of program support
3 live hands-on workshops
Live Q&A/hot seat sessions with focused support
Weekly asynchronous reviews
24/7 Slack community support
Marketing with Purpose curriculum library
Tools and templates
Other surprises and delights along the way
✨ No interest payment plans always available. ✨
Join the waitlist and be first in line!
✴️ Next cohort opens Spring 2026
Marketing with Purpose Curriculum
✹ Immediate access to pre-recorded modules so you can watch on your own time, as many times as you want
✹ Easily digestible, bite-sized lessons
✹ Access for as long as the course exists
Module 1: Understanding the Disconnect
Identify common reasons why marketing efforts often fail to support business objectives and how to spot these issues in your own strategy
Module 3: Strategy, Planning & Tactics
Learn how to plan a full funnel marketing plan that guides your potential clients through a cohesive customer journey.
Module 2: Business Foundations
A deep dive into business models with real-world examples, to help you understand which tactics work best for your business.
Module 4: Implementation
Identify your most important metrics and data for tracking to adjust your plans and stay steady along the way.
Hands-On Workshops
Join live or watch the replay
-
Plug the Leaks: Audit & Just Enough Marketing Planing Session
February 4
-
Customer Insights & Market Research
February 19
-
How to be Sales-y: Mindset & Messaging
March 5
Is this program right for you?
The Decelerator isn’t a one-size-fits all solution — and that’s on purpose.
Because you don’t have a one-size fits all kind of business.
You might be a great fit if…
✨ You’re craving a steadier, more sustainable approach to marketing
✨ You feel like you’re “doing everything right”… and still feel stuck
✨ You want structure, but not a one-size-fits-all formula
✨ You’re ready to show up imperfectly — but with more clarity and trust
This might not be the right time if…
⚠️ You’re looking for a fast fix or guaranteed outcomes
⚠️ You need strict accountability or high-pressure implementation
⚠️ Your preferred pace is more fast and furious than slow and steady
This is a space for building real momentum — with clarity and community, not chaos.
If that resonates? You’re in the right place.
“I no longer see marketing an impossible task, but have a clear and actionable plan to follow.”
Karolina Wudniak, Founder & Book Designer, Paperwing Studio
Stuff You Should Know
-
Expect to spend around 1–2 hours per week. Some weeks might be lighter, others more spacious. The Decelerator is designed to support your rhythm — not disrupt it. There are two integration weeks with no live calls so you can catch up and your breath.
-
Office hours are held weekly on Wednesdays at 1PM ET/12PM CT/10AM PT.
Workshops are held on Thursdays at 1PM ET/12PM CT/10AM PT.
Replays are always available if you can’t attend live.
-
All sessions take place on Google Meet, with replays and additional materials shared via our online course hub hosted on ThriveCart.
-
You’ll have access to all materials and replays for as long as the program exists — no deadlines, no disappearing content.
-
Not at all. This is designed to help you re-align your business and marketing — whether you’re preparing for a launch or simply want a simpler way forward.
-
Live Q&As/hot seat sessions, community conversations, reflective prompts and feedback opportunities. You’ll be part of a thoughtful group of solo business owners — and I’m there with you throughout.
If you need more support, you can add on 1:1 advising sessions.
-
You’ll have the chance to submit a piece of your marketing — a message, a sales page, a draft, a plan — for thoughtful, recorded feedback from me (voice note or video response).
Submit your questions or plans via Slack and I will respond during set review times (Tuesday and Fridays between 1PM and 3PM ET. This timing is subject to change.).
-
The results are often felt before they’re measured: more clarity, calmer decision-making, a plan that actually feels doable. Past participants also report increased sales, more consistent leads, stronger messaging and a business that excites them and feels like theirs again.
-
That depends on your business model, offer pricing, and capacity. Some members book new clients within weeks. For others, it’s a slower, more foundational shift that pays off over time. This isn’t a sprint — it’s a reset. One that makes your next steps more strategic (and sustainable).
-
Yes, absolutely. I use this term very liberally and it's more about HOW you do business then what you do.
When I say creative, what I really mean is doing your own thing, your own way.
-
This program is best for folks who have been in business for at least 1-2 years and have had some sales/results.
That said, the common thread isn’t years in business — it’s a desire to slow down and build a foundation with intention.
Whether you still feel new or you’ve got strong roots, you’ll find tools and reflections that meet you where you are.
-
This was built with burnout in mind. There’s no overwhelm here — just small, thoughtful steps that help you rebuild clarity, confidence, and momentum.
-
Due to the digital nature of this program there are no refunds.
"Amanda created a space where I felt deeply respected — for my values, my pace, and my own process.”
Giada Centofanti, Care to Impact Coaching
