Shift your relationship with marketing — without starting again
Eight weeks of flexible structure and support for solo, creative small business owners to build your growth marketing strategy — and trust in yourself.
Enrolment opens soon: program starts October 20, 2025!
“This is the first time in four years of business that I’ve felt like I actually have a clear marketing strategy and action plan!”
Jessica Davidson, Modern Arcana - Social Media Exit Strategy Participant
You’ve done the work.
You’ve tried to the content plans, the batching days, the strategy calls, the freebies, the formulas.
But marketing your business still feels like a mystery.
✨ The wins feel random.
✨ You’re inconsistent at best.
✨ And no matter how much effort you pour in, it feels like something’s missing.
On your worst days, you wonder if you’re the problem.
Spoiler: you’re not. It’s not your effort that’s off either…
Most of us have been taught to market by doing more:
More posts. More platforms. More tactics. More offers.
But when you’re a solo business owner who leads with creativity and care, more isn’t sustainable — or sometimes, even necessary.
What you do need is:
A system that is designed with your goals and business in mind
A repeatable, flexible structure that helps you focus on what actually moves the needle
And support to stay in your business when it feels hard
No need to burn it all down… or make another new freebie. No more second guessing if you’re doing the right thing.
Sometimes, what you need to speed up, is actually to slow down.
✨To give you the space to see how every action you take is leading you towards your goals and know exactly what to focus on next; and to build the clarity and confidence to stay the course and show up consistently.
An eight-week group program for creative small business owners who want to feel clear, confident and consistent when it comes to marketing – without burning out or compromising on their values.
This isn’t about following someone else’s formula. It’s about:
✨ Understanding the actual mechanics of sustainable marketing
✨ Building momentum with live support + flexible structure
✨ Shifting your relationship to marketing your business
✨ Creating a 90-day growth plan you will actually follow
Sound like what you need in your business right now?
Introducing
The Slow & Steady Decelerator
What’s included when you join the Decelerator:
Support, flexible structure and systems to take the right next steps — without overthinking it
Live Support
Weekly hot seat office hours
Asynchronous feedback and reviews
24/7 Slack community
Workshops
Audit & Planning
Customer Insights & Market Research
How to be Salesy: Mindset & Messaging
Marketing With Purpose Curriculum
Pre-recorded on-demand bite-sized modules
Learn the Just Enough Strategy Framework
Choose video or audio-only to suit your learning style
Bonus Materials
Tools and templates
End of program celebration
Other surprises and delights along the way
Program Details
Dates: October 20 – December 12, 2025
✨ Live calls: Wednesdays @ 1PM ET / 12PM CT/10AM PT
✨ Asynchronous Feedback & Reviews: Tuesdays & Fridays
✨ No live calls the week of November 24
What’s included:
Eight weeks of live support, strategy + structure led by certified growth marketing strategist Amanda Laird
Hands-on Audit & Planning Workshop
Sales & Market Research Workshops
Weekly live calls and hot seat office hours
Weekly asynchronous reviews and feedback on your work
On-demand Marketing With Purpose training library
24/7 Slack community for feedback and support
Tools and templates to help you stay focused without burning out
By the end of our time together, you’ll have:
A custom 90-day growth marketing plan that fits your business
A clear, calmer relationship to marketing and strategy
Real momentum – not just ideas, but action
More trust in yourself and in your business
Marketing With Purpose Curriculum
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Module 1: Understanding the Disconnect
Identify common reasons why marketing efforts often fail to support business objectives and how to spot these issues in your own strategy
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Module 2: Business Model Deep Dive
A deep dive into business models with real-world examples, to help you understand which tactics work best for your business.
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Module 3: The Just Enough Framework
How to Attract, Connect and Convert clients - plus Delight them so they keep coming back.
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Module 4: Marketing Tactic Alignment
How to identify the best tactics for your goals.
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Module 5: Creative a Cohesive Marketing Strategy
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Module 6: Monitor, Measure, Adjust, Repeat
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Live Workshop: Audit Your Funnel
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Live Workshop: Customer Insights & Market Research
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Live Workshop: How to be Sales-y ~ Shifting your Mindset & Messaging
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This isn’t about doing more.
It’s about doing what matters and feeling steady inside it.
Program Investment
Eight weeks of live support, strategy and structure
Founding
Member
Enrol by October 10
$$$
Founding member pricing
Early enrolment bonuses!
Enrolment after October 10
$$$
Access to group support and programming
Option to add-on 1:1 support
You opened up something in me that I couldn't do by myself… Definitely the best investment I've made in my business.
Emily Griswold, Founder of 11:11 Wellness
Ready to start doing less, to get more? Enrolment opens in October!
Join the waitlist for early access, behind the scenes of the launch and first dibs on limited spots at Founding Member pricing.
A little about me…
(and how I do this work differently)
There are a lot of people teaching marketing on the Internet, but not every one is just as invested in your business as you are. I view our collaboration as a true business partnership and I am here cheering you on every step of the way.
I’ve been doing this work for over 20 years. Corporate, agency, non-profit, solo… I’ve written the campaigns, built the strategies, navigated the burnout and helped others do the same. I know what works. More importantly, I know what doesn’t.
Now I take all of that experience and combine it with a feminist business lens, rooted in systems thinking. In my work with solo clients I draw on Parts Work and holistic frameworks from my (brief time in wellness!) because it’s never just marketing.
I’ll help you stay in your business just as much as we’re promoting your business. Because what’s the point of success if you burn out getting there?
Stuff You Should Know
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"Amanda created a space where I felt deeply respected — for my values, my pace, and my own process.”
Giada Centofanti, Care to Impact Coaching
Your time, money, and energy are too precious to waste on strategies that don’t work.
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