Do less & get more from your marketing
Helping creative small businesses find the leaks and plug them, so your marketing actually leads somewhere*
*To sales. Somewhere is sales.
You opened up something in me that I couldn't do by myself. Definitely the best investment I've made in my business.
Emily Griswold, Founder of 11:11 Wellness
Hi! I’m Amanda Laird
I am a certified growth marketing strategist, founder of Slow & Steady, podcaster, writer and author.
A communications industry veteran, I’ve got 20+ years of experience creating campaigns, building platforms and brands. And I’ve spent a lifetime writing (and being funny) on the Internet.
My mission is simplifying marketing for solo, creative small business owners so they can make more sales.
MEET AMANDA
Articles & Resources
Five Signs Your Marketing is Misaligned with Your Business Model
If your marketing feels scattered and ineffective, it’s helpful to take a step back to assess your current business model and whether your marketing is in alignment with it. Learn some of the common signs that your business model is out of alignment with your marketing.
Meaningful Metrics: Using Data to Inform Your Strategy
Metrics — used the right way — are the key to unlocking a just enough strategy in your business and marketing.
Welcome to a Slow & Steady approach to marketing, where…
✹ Strategy supports your nervous system — and still gets things done
✹ You build a healthy relationship with your business that’s built to last
✹ Systems are simple, repeatable, and don’t rely on sheer willpower
✹ Every decision reflects your values and leads towards your goals