Shift your relationship with marketing — without starting again
With the Slow & Steady Decelerator Program: Eight weeks of flexible structure and support for solo, creative small business owners to build your growth marketing strategy — and trust in yourself.
Programming starts October 20, 2025
“This is the first time in four years of business that I’ve felt like I actually have a clear marketing strategy and action plan!”
Jessica Davidson, Modern Arcana - Social Media Exit Strategy Participant
You’ve done the work.
You’ve tried the content plans, the batching days, the strategy calls, the freebies, the formulas.
But marketing your business still feels like a mystery.
✨ The wins feel random
✨ You can’t stay consistent no matter how hard you try
✨ And on your worst days, you wonder if you’re the problem
Spoiler: you’re not.
Most of us have been taught to market by doing more:
More posts. More platforms. More tactics. More offers.
But when you’re a solo business owner who leads with creativity and care, more isn’t sustainable — or sometimes, even necessary.
What you need is:
Repeatable systems designed for your goals and business
Flexible structure to focus on what actually matters most
Personalized support to stay in your business when it feels hard
No need to burn it all down… or make another new freebie. No more second guessing if you’re doing the right thing.
Sometimes, what you need to speed up, is actually to slow down.
✨To give you the space to see how every action you take is leading you towards your goals and know exactly what to focus on next; and to build the clarity and confidence to stay the course and show up consistently.
An eight-week group program for creative small business owners who want to feel clear, confident and consistent when it comes to marketing – without burning out or compromising on their values.
This isn’t about following someone else’s formula. It’s about:
✨ Understanding the actual mechanics of sustainable marketing
✨ Building momentum with live support + flexible structure
✨ Shifting your relationship to marketing your business
✨ Creating a 90-day growth plan you will actually follow
Sound like what you need in your business right now?
We start October 20!
Join the
The Slow & Steady Decelerator
What’s included when you join the Decelerator:
Support, flexible structure and systems to take the right next steps — without overthinking it
Live Support
Weekly hot seat office hours for questions, feedback & support
Asynchronous feedback and reviews
24/7 Slack community
Workshops
Audit & Planning
Customer Insights & Market Research
How to be Salesy: Mindset & Messaging
Marketing With Purpose Curriculum
Pre-recorded on-demand bite-sized modules
Learn the Just Enough Marketing Framework
Choose video or audio-only to suit your learning style
Bonus Materials
Tools and templates
End of program celebration
Other surprises and delights along the way 💌
Program Details
Dates: October 20 – December 12, 2025
✨ Live Office Hour Calls:
Wednesdays @ 1PM ET / 12PM CT/10AM PT
✨ Workshops: Thursdays @ 1PM ET / 12PM CT/10AM PT
Take a look at the programming calendar here
What’s included:
Eight weeks of live support, strategy + structure led by certified growth marketing strategist Amanda Laird
Weekly live hot seat office hours (7 total)
Hands-on Workshops (3 total)
Reflection & Celebration Session
All call recordings and workshop replays
Weekly asynchronous reviews and feedback on your work via Slack
On-demand Marketing With Purpose training library
24/7 Slack community for feedback and support
Tools and templates to help you stay focused without burning out
By the end of our time together, you’ll have:
A custom 90-day growth marketing plan that fits your business
A clear, calmer relationship to marketing and strategy
Real momentum – not just ideas, but action
More trust in yourself and in your business
Is this program right for you?
The Decelerator isn’t a one-size-fits all solution — and that’s on purpose.
Because you don’t have a one-size fits all kind of business.
You might be a great fit if…
✨ You’re craving a steadier, more sustainable approach to marketing
✨ You’ve tried the content calendars and batching days… and still feel stuck
✨ You want structure, but not a one-size-fits-all formula
✨ You’re ready to show up imperfectly — but with more clarity and trust
This might not be the right time if…
⚠️ You’re looking for a fast fix or guaranteed outcomes
⚠️ You need strict accountability or high-pressure implementation
⚠️ Your prefered pace is more fast and furious than slow and steady
This is a space for building real momentum — with clarity, not chaos. If that resonates? You’re in the right place.
Marketing with Purpose Curriculum
✹ Pre-recorded modules so you can watch on your own time, as many times as you want
✹ Easily digestible, bite-sized lessons
✹ Choose your own adventure: video with slides or audio-only
✹ Access for as long as the course exists
Module 1: Understanding the Disconnect
Identify common reasons why marketing efforts often fail to support business objectives and how to spot these issues in your own strategy
Module 3: The Just Enough Framework
How to Attract, Connect and Convert clients - plus Delight them so they keep coming back.
Module 5: Creating a Cohesive Marketing Strategy
Learn how to plan a full funnel marketing plan that guides your potential clients through a cohesive customer journey.
Module 2: Business Foundation & Model Deep Dive
A deep dive into business models with real-world examples, to help you understand which tactics work best for your business.
Module 4: Marketing Tactic Alignment
How to identify the best tactics for your goals, business model and preferences.
Module 6: Monitor, Measure, Adjust, Repeat
Don’t set it and forget it! Identify your most important metrics and data for tracking to adjust your plans along the way.
Hands-On Workshops
Join live or watch the replay
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Plug the Leaks: Audit & Just Enough Marketing Planing Session
Wednesday, October 22
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Customer Insights & Market Research
Thursday, November 6
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How to be Sales-y: Mindset & Messaging
Thursday, December 6
This isn’t about doing more.
It’s about doing what matters and feeling steady inside it.
Program Investment
Eight weeks of live support, strategy and flexible structure
The Decelerator is offered in two ways —
choose the structure and level of support that’s right for you!
✨ CHOOSE YOUR BONUS WHEN YOU ENROL BY OCTOBER 8!
→ Save an additional $150 — use coupon code GOSLOW or
→ Free 60-minute 1:1 advising session!
Group Experience
Founding Cohort Price:
$647
Regular price: $847 after Oct. 13
USD or CAD + applicable tax
Pay in full, 2 or 3 instalments
Save $200!
3 live hands-on workshops
7 live Q&A/hot seat sessions
Weekly asynchronous reviews
24/7 Slack community
Marketing with Purpose curriculum library
Tools and templates
Other surprises and delights along the way
Early enrolment bonus when you register before October 8!
Group Experience + 1:1 Intensive
Founding Cohort Price:
$1,647
Regular price: $1,847 after Oct. 13
USD or CAD + applicable tax
Pay in full, 2 or 3 or instalments
Save $200
3 live hands-on workshops
7 live Q&A/hot seat sessions
Weekly asynchronous reviews
24/7 Slack community
Marketing with Purpose curriculum library
Tools and templates
Other surprises and delights along the way
4 private 1:1 60-minute advising sessions
Early enrolment bonus when you register before October 8!
Enrol now
✨
Go slow & stay steady
✨
Enrol now ✨ Go slow & stay steady ✨
No interest payment plans always available.
Would another financial arrangement make this more accessible to you? Get in touch ✦ amanda@slowandsteady.studio
You opened up something in me that I couldn't do by myself… Definitely the best investment I've made in my business.
Emily Griswold, Founder of 11:11 Wellness
Ready to start doing less, to get more?
Early Enrolment is open now until October 8
Programming starts October 20, however when you sign-up you’ll get immediate access to our Slack community. The sooner you sign-up, the sooner you get support!
Meet Your Guide: Amanda Laird
A little about me… and how I do this work differently
There are a lot of people teaching marketing on the Internet, but not every one is just as invested in your business as you are. I view our collaboration as a true business partnership and I am here cheering you on every step of the way - even when we’re working together in a group.
I’ve been doing this work for over 20 years. Corporate, agency, non-profit, solo… I’ve written the campaigns, built the strategies, navigated the burnout and helped others do the same. I know what works. More importantly, I know what doesn’t.
Now I take all of that experience and combine it with a feminist business lens, rooted in systems thinking. In my work I draw on Parts Work and holistic frameworks from my (brief time in wellness!) because it’s never just marketing.
I’ll help you stay in your business just as much as we’re promoting your business. Because what’s the point of success if you burn out getting there?
Stuff You Should Know
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Expect to spend around 1–2 hours per week. Some weeks might be lighter, others more spacious. The Decelerator is designed to support your rhythm — not disrupt it.
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Office hours are held weekly on Wednesdays at 1PM ET/12PM CT/10AM PT.
Workshops are held on Thursdays at 1PM ET/12PM CT/10AM PT.
Replays are always available if you can’t attend live.
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All sessions take place on Google Meet, with replays and additional materials shared via our online course hub hosted on ThriveCart.
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You’ll have access to all materials and replays for as long as the program exists — no deadlines, no disappearing content.
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Not at all. This is designed to help you re-align your business and marketing — whether you’re preparing for a launch or simply want a simpler way forward.
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Live Q&As/hot seat sessions, community conversations, reflective prompts and feedback opportunities. You’ll be part of a thoughtful group of solo business owners — and I’m there with you throughout.
If you need more support, you can add on 1:1 advising sessions.
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You’ll have the chance to submit a piece of your marketing — a message, a sales page, a draft, a plan — for thoughtful, recorded feedback from me (voice note or video response).
Submit your questions or plans via Slack and I will respond during set review times (Tuesday or Friday afternoons).
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The results are often felt before they’re measured: more clarity, calmer decision-making, a plan that actually feels doable. Many Slow & Steady clients also report more consistent leads, stronger messaging, and a business that finally feels like theirs again.
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That depends on your business model, offer pricing, and capacity. Some members book new clients within weeks. For others, it’s a slower, more foundational shift that pays off over time. This isn’t a sprint — it’s a reset. One that makes your next steps more strategic (and sustainable).
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This program is best for folks who have been in business for at least 1-2 years and have had some sales/results.
That said, the common thread isn’t years in business — it’s a desire to slow down and build a foundation with intention.
Whether you still feel new or you’ve got strong roots, you’ll find tools and reflections that meet you where you are.
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This was built with burnout in mind. There’s no overwhelm here — just small, thoughtful steps that help you rebuild clarity, confidence, and momentum.
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If you join and realize within the first 7 days that it’s not a fit, reach out. I want you to feel good about this investment — and I trust you to make the right call for your business.
"Amanda created a space where I felt deeply respected — for my values, my pace, and my own process.”
Giada Centofanti, Care to Impact Coaching
