Articles & Resources
How to use metrics to get more clients
You can use your metrics to help make decisions about your strategy and business and it starts with something much simpler than most people expect: a basic marketing audit.
What metrics matter?
Data is the backbone of a Just Enough Marketing Strategy – because the right metrics tell the story of your business… and show you where the gaps and opportunities are to grow.
What traditional small business marketing advice gets wrong (and what to do instead)
Struggling with not having enough clients? You’ve got a marketing problem, babe.
Chicken soup for the marketing soul
A workshop three and a half years in the making. Because like a good chicken soup simmering away on the stove all afternoon, building a business takes time.
When attention moves offline
How to market your small business when your audience is going offline.
