Turn inconsistent, disconnected marketing into a clear and focused plan that actually leads to sales
The Slow & Steady Decelerator is a 10-week, guided program for solo business owners who are already doing a lot — but not seeing results.
✴️ Waitlist Early Enrolment: $699 or 3 x $233 CAD
“After the Decelerator I know exactly where I’m going. I’m not overthinking things and I’m moving forward.”
Heini Tallent, health and running coach, Elements Running Education
If your marketing feels effortful, but not fruitful…
You’re doing all the things you’re supposed to do… but it’s not translating the way you expected.
You’re writing emails, posting content, networking — but you don’t know what’s actually leading to clients
You’ve tried just being more consistent, more disciplined, more strategic… but results still feel random
Sales feel like luck, not strategy — so you can’t replicate it
You keep adjusting your approach (and tweaking your website), hoping something clicks
And if you’re honest, part of you wonders: shouldn’t this feel easier by now?
The problem isn’t that you’re not doing or trying hard enough.
It’s that you can’t clearly see what is working.
Most of us have been taught to market by doing more:
More posts. More platforms. More tactics. More offers.
But when you’re a solo business owner who leads with creativity and care, more isn’t sustainable — or sometimes, even necessary.
Imagine looking at your marketing and immediately knowing what’s driving inquiries
No more second-guessing or starting over — just clear next steps
You stop wasting time on tactics and strategies that don’t lead anywhere
You focus your energy where it actually matters — and what actually works
You start noticing patterns — and start building on them intentionally
Clients and sales start feeling less random. Not because you cracked a secret magic code. Because you finally have clarity on what works in your business.
“You opened up something in me that I couldn't do by myself… Definitely the best investment I've made in my business.”
Emily Griswold, Founder of 11:11 Wellness
You don’t need another strategy.
You need a way to understand the one you already have.
Join the Decelerator!
Here’s what happens when you join:
→ You’ll map your current marketing (what you’re already doing)
→ You’ll learn how to spot the gaps and opportunities inside it
→ You’ll validate what’s working and make clear decisions about what to ditch
→ Create + implement a growth marketing plan that actually leads to sales
Ready to start marketing with purpose?
Here’s exactly how The Decelerator works:
Everything you need to understand your marketing and implement your plan without overcomplicating it
✴️ PAUSE
Marketing Audit & Planning Session
Audit your current marketing – find what’s working, what you can ditch and where you’re leaving opportunities on the table so you can stop guessing and start focusing.
✴️ PLAN
1:1 Strategy Session
We’ll refine your plan together and make sure you’re clear, confident and focused heading into the next 10 weeks.
✴️ ENHANCE
Learning Labs & Marketing With Purpose Curriculum
We’ll go deeper into messaging, sales mindset and customer insights so your marketing starts to feel simpler – and work better.
✴️ IMPLEMENT
Weekly Live & Asynchronous Support
You’ll get live, hot-seat style coaching and ongoing Slack support - because making a plan is one thing, but actually implementing it is where most people get stuck.
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"I'm now seeing new one-on-one clients, introductory calls with new people and previous clients returning."
Before the Decelerator, I was stuck in. a cycle of overthinking and lacked confidence in my planning — especially when it came to annual or quarterly goals.
The biggest breakthrough was revisiting and rewriting my initial plan and realizing I had permission to do things my way, specifically that I don’t need to rely on social media.
Now I feel like I know exactly where I’m going. I’m no longer overthinking and have clear steps for moving forward. My business is gathering steam and momentum, which has. brought a renewed sense of clarity and joy for what I do.
Heini Tallent, health and run coach, Elements Running Education
Meet Your Guide: Amanda Laird
A little about me… and how I do this work differently
There are a lot of people teaching marketing on the Internet, but not every one is just as invested in your business as you are. I view our collaboration as a true business partnership and I am here cheering you on every step of the way - even when we’re working together in a group.
I’ve been doing this work for over 20 years. Corporate, agency, non-profit, solo…
I’ve written the campaigns, built the strategies, navigated the burnout and helped others do the same. I know what works. More importantly, I know what doesn’t.
Now I take all of that experience and combine it with a feminist business lens, rooted in systems thinking. In my work I draw on Parts Work and holistic frameworks because it’s never just marketing.
I’ll help you stay IN your business just as much as we’re promoting it. Because what’s the point of success if you burn out getting there?
Program Details
Spring 2026 Cohort Dates:
May 11 - July 17
✨ Live Office Hour Calls:
Wednesdays @ 1PM ET / 12PM CT/10AM PT
✨ Learning Lab Workshops: Tuesdays @ 1PM ET / 12PM CT/10AM PT
(live session dates subject to change)
What’s included:
Ten weeks of live support, strategy + structure led by certified growth marketing strategist Amanda Laird
Live hot seat office hours
Hands-on Workshops (3 total)
Reflection & Celebration Session
All workshop replays
Weekly asynchronous reviews and feedback on your work via Slack
Immediate access to Marketing With Purpose training curriculum
24/7 Slack community for feedback and support
Tools and templates to help you stay focused without burning out
Other surprises and delights along the way!
By the end of our time together, you’ll have:
A custom 90-day growth marketing plan that fits your business
A clear, calmer relationship to marketing and strategy
Frameworks you can reuse again and again
Real momentum – not just ideas, but action
More trust in yourself and in your business
Program Investment
Spring 2026 Cohort:
$999 or 3 x $333
Waitlist Early Enrolment:
$699 or 3 x $233
CAD + applicable tax
Pay in full or 3 no-interest monthly payments
Your registration includes:
10 weeks of live + asynchronous small group support
3 live hands-on learning lab workshops
Live Q&A/hot seat sessions with focused support
Weekly asynchronous reviews
24/7 Slack community support
Marketing with Purpose curriculum library
Tools and templates
Other surprises and delights along the way
✨ Plus when you join by May 4, you’ll also get:
A 60-minute 1:1 strategy session for personalized feedback
A personalized metrics review to uncover where your marketing is leaking opportunities
Full access to the Marketing With Purpose curriculum + Just Enough session library
Early access to Slack (so you could be getting support this time tomorrow!)
✨ No interest payment plans always available. ✨
Would another payment structure make the Decelerator more accessible to you? The answer is probably yes. Reach out to hello@slowandsteady.studio
Marketing with Purpose Curriculum
When you join the Decelerator you also have immediate access to pre-recorded modules so you can watch on your own time, as many times as you want
✹ Easily digestible, bite-sized lessons
✹ Access for as long as the course exists
Module 1: Understanding the Disconnect
Identify common reasons why marketing efforts often fail to support business objectives and how to spot these issues in your own strategy
Module 3: Strategy, Planning & Tactics
Learn how to plan a full funnel marketing plan that guides your potential clients through a cohesive customer journey.
Module 2: Business Foundations
A deep dive into business models with real-world examples, to help you understand which tactics work best for your business.
Module 4: Implementation
Identify your most important metrics and data for tracking to adjust your plans and stay steady along the way.
Hands-On Learning Labs
Join live or watch the replay
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Plug the Leaks: Audit & Just Enough Marketing Planing Session
Validate what works, figure out what to ditch and prioritize your next step
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Customer Insights & Market Research
Learn how to implement feedback loops into your business and use insights to deepen your relationship with clients
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How to be Sales-y: Mindset & Messaging
Shift your relationship to sales and marketing and learn what to say to sell with integrity.
Is this program right for you?
The Decelerator isn’t a one-size-fits all solution — and that’s on purpose.
Because you don’t have a one-size fits all kind of business.
You might be a great fit if…
✨ You’re craving a steadier, more sustainable approach to marketing
✨ You feel like you’re “doing everything right”… and still feel stuck
✨ You want structure, but not a one-size-fits-all formula
✨ You’re ready to show up imperfectly — but with more clarity and trust
✨ You can appreciate a well-timed, on point gif and the odd dad joke
This might not be the right time if…
⚠️ You’re looking for a fast fix or guaranteed outcomes
⚠️ You need strict accountability or high-pressure implementation
⚠️ Your preferred pace is more fast and furious than slow and steady
This is a space for building real momentum — with clarity and community.
If that resonates? You’re in the right place.
“I no longer see marketing an impossible task, but have a clear and actionable plan to follow.”
Karolina Wudniak, Founder & Book Designer, Paperwing Studio
Stuff You Should Know
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Expect to spend around 1–2 hours per week on live calls and sessions - plus your own time to implement your own marketing strategy and plan.
Some weeks might be lighter, others more spacious. The Decelerator is designed to support your rhythm — not disrupt it. There are two integration weeks with no live calls so you can catch up and your breath. -
Office hours are held weekly on Wednesdays at 1PM ET/12PM CT/10AM PT.
Workshops are held on Tuesdays at 1PM ET/12PM CT/10AM PT.
Workshop replays are always available if you can’t attend live.
Live office hours are not recorded. -
All live calls and workshop sessions take place on Google Meet, with workshop replays and additional materials shared via our online course hub hosted on ThriveCart. Office hours are not recorded.
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You’ll have access to all materials and replays for as long as the program exists — no deadlines, no disappearing content.
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Not at all. This is designed to help you re-align your business and marketing — whether you’re preparing for a launch or simply want a simpler way forward.
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Live Q&As/hot seat sessions, community conversations, reflective prompts and feedback opportunities. You’ll be part of a thoughtful group of solo business owners — and I’m there with you throughout.
If you need more support, you can add on 1:1 advising sessions.
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You’ll have the chance to submit a piece of your marketing — a message, a sales page, a draft, a plan — for thoughtful, recorded feedback from me (voice note or video response).
Submit your questions or plans via Slack and I will respond during set review times (Tuesday and Fridays between 1PM and 3PM ET. This timing is subject to change.).
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The results are often felt before they’re measured: more clarity, calmer decision-making, a plan that actually feels doable.
Past participants also report increased sales, more consistent leads, stronger messaging and a business that excites them and feels like theirs again. -
That depends on your business model, offer pricing and capacity. Some members book new clients within weeks. For others, it’s a slower, more foundational shift that pays off over time. This isn’t a sprint — it’s building a sturdy foundation that will compound. One that makes your next steps more strategic (and sustainable).
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Yes, absolutely. I use this term very liberally and it's more about HOW you do business then what you do.
When I say creative, what I really mean is doing your own thing, your own way.
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This program is best for folks who have been in business for at least 1-2 years and have had some sales/results.
That said, the common thread isn’t years in business — it’s a desire to slow down and build a foundation with intention.
Whether you still feel new or you’ve got strong roots, you’ll find tools and reflections that meet you where you are.
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This was built with burnout in mind - because no solo business owner should be burning out over marketing.
Each participant builds their own plans based on their business, goals and capacity in mind.
There’s no overwhelm here — just small, thoughtful steps that help you rebuild clarity, confidence and momentum.
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Due to the digital nature of this program there are no refunds.
"Amanda created a space where I felt deeply respected — for my values, my pace and my own process.”
Giada Centofanti, Care to Impact Coaching
