🎧 Resisting the Female Lifestyle Empowerment Brand

Written By Amanda at Slow & Steady Studio

In this archive episode of the Heavy Flow Podcast, host Amanda Laird chats with Kelly Diels, a writer and feminist marketing consultant about the Female Lifestyle Empowerment Brand and how the typical marketing paradigm, particularly online, is harmful to women.

Listen Now

Click here to listen on your favourite podcast player!

Key Moments

  • What is the female empowerment lifestyle brand and how to recognize it

  • The pitfalls of the mainstream marketing formulas

  • Showing up with your feminist chisel

  • “Not every patriarch is a man”

  • The difference between being a business icon and a cultural leader

  • January and the makeover myth

  • Desegregating our minds with social media

Show Credits

Produced by: TK Matunda
Music credit: Julia and Bradley of Home Studios
Graphic Design: Rachel Laird

About the Heavy Flow Podcast

Heavy Flow was feminist, body-positive podcast about periods, reproductive health and wellness produced by Amanda Laird from 2018 to 2020. Listen to the archive here.

Amanda at Slow & Steady Studio
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